Publicising products and service through Naace Newsletters

Naace Sponsors are welcome to provide copy for inclusion in the weekly Naace newsletters. There are two main opportunities:

Sponsor 'specials'

An opportunity for all Sponsors to highlight offerings of a directly 'commercial' nature, including specifics of pricing where relevant. Often, Sponsors will wish to inform members about the location of their stand for an event like BETT, or the Naace Strategic Conference in March.

Articles should be short with reference (as required) to details on company websites. Length, two or three medium paragraphs. (Approximately 200 words - no more than a third of a page of A4 in 12pt text, including heading.) Please write a headline intended to draw Member's attention to your article.

Sponsor 'specials' are normally produced on the first or second Friday at the start of each half term.

Sponsor Announcements

Sponsors may wish to announce the launch of a major new product, significant pricing changes, success in a competition or tender, a major award etc. These may appear in the regular weekly newsletter once or twice a year for most sponsors. The length should be kept to three or four short paragraphs (approximately 250 words, no more than half a page of A4) with links to further details on your website. Articles normally avoid specifics of pricing unless of 'significant interest', if that makes sense.

General

Information should be targeted, as finished pieces ready for publication, rather than 'cut and paste' from a press release. The Editor may make suggestions for amendments, but suitable pieces will normally be accepted 'as is'.

The Naace Membership is a broad audience of teachers, managers, education officers, and senior staff at Government agencies. What these have in common is a role in 'advancing education through the appropriate use ICT'. If it doesn't relate to ICT (through the ICT curriculum or use of ICT to support other objectives in school) it is not relevant.

The Newsletter goes out to Members weekly during term-time. It arrives as an email with a pair of attachments: one is HTML (in a fairly fixed and limited format) and the other is (literally) plain text. Hence limitations on graphics, fancy HTML etc.

Format

Basically plain text (with minimal highlighting using bold etc) and no graphics (sorry).

Deadline

The deadline is normally noon the day before publication.

Further opportunities

The Newsletter features an occasional 'guest column'. Although these are not intended to have a product emphasis, they may still mention product in passing. Thus, if you have a particularly good example of classroom practice, especially if written up by a practitioner, I would be interested to hear of it. I am looking for articles of 500-1000 words, also plain text with no graphics

Longer educational articles may be appropriate for one of the regular Naace 'magazines': Sharing Success, Primary Focus (both Paul Vale primaryeditor@naace.org, for primary teachers) or Computer Education (Paul Heinrich heinrich@ntlworld.com, for a secondary audience). These may permit the use of some graphics.

Neil Adam
newsletter@naace.org