The academy is larger than the average secondary school and draws students from the heart of Sandwell. Most pupils are of White British heritage. The proportion of students from minority ethnic backgrounds is a third of the national figure and the proportion of those speaking English as an additional language is very low. The proportion of students known to be eligible for free school meals is well above the national average.

The proportion of students registered by the academy as having special educational needs and/or disabilities is just below the national figure, although the proportion of students with a statement of special educational needs is less than half the national average. There is a small number of children who are looked after by the local authority. The academy opened in 2008 in the buildings of its predecessor school and moved into new accommodation in September 2010.

The Award submission video (see points to note below)

  • Involvement of the students in the running of the school through the student parliament;
  • The curriculum made more relevant to pupils through their ‘opening minds’ projects;
  • Pupils able to use technology in a wide variety of ways;
  • Learning made more fun, to engage pupils more strongly;
  • Pupils taking responsibility for their learning, using technology and the online platform as appropriate;
  • Independent learning and teacher-led learning re-balanced through effective use of technology;
  • Pupils showcasing their work, to wider audiences, through radio and podcasts.