Turning on the subtitles while children are watching television can double the chances of them becoming good at reading. Wonderfully simple isn’t it? 10 seconds of effort for parents, a lifetime’s impact for their children. All of this backed up by decades of scientific research.

We’re asking you, as educators, to spread this message far and wide. Please send it out to your parents, put it in a school newsletter, mention it at parents evenings, shout it from the rooftops. Just tell everyone, they’ll thank you for it.

The Turn On The Subtitles campaign is supported by a huge number of academics, scholars, education companies, celebrities and politicians. Stephen Fry recently made us a lovely little video explaining the key message which you can watch here

If you’d like to know more about the campaign and understand all the research behind this, do take a look at our site